Broadcasted on: Oct. 10, 2005
Today’s interview is with Dan Robinette, Creative Director for Altyris Advertising. Dan discusses the latest trend in advertising, viral and guerilla marketing tactics.
• CPB (Crispin Porter + Bogusky), established the entertaining website subservientchicken.com as a viral marketing and branding project for Burger King.
• Burger King, through use of the website, indirectly gets a one-on-one with the consumer.
• Viral and guerilla marketing requires finding creative methods of spreading the message rather than spending money on traditional print ads and billboards.
Listen to the full broadcast on our iTunes Podcast Marketing Watch.
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