Altyrian View

Broadcasted on May 19, 2006

Today’s interview is with Lara Helms, Art Director for Altyris Advertising. Helms discusses the marketing strategies used to promote the TV show “Lost.”

• “Lost” is taking its audience outside the hour long TV show to searching websites and other sponsorships looking for show details. Lost fans search sites such as Sublymonal.com, sponsored by Sprite, to look for “Lost” information.

• “Lost” marketers are taking fans from one medium and driving them into another medium to market their product and message. The Hanso Foundation, a fictional organization created in the “Lost” series, released a commercial that prompted a hotline number and website for curious fans. Those who called the number were put on hold and listened to commercials from Monster.com and Sprite.

• For those who do not have access to the power of marketing through hit TV shows, Podcasts from iTunes, viral marketing, and websites like myspace.com have the same kind of impact and are just as useful.

Listen to the full broadcast on our iTunes Podcast Marketing Watch.

Feel free to contact us; we welcome ideas and feedback from our audience.

Broadcasted May 15, 2006

In today’s broadcast, John Mims, Director of Public Relations for Altyris Advertising, discusses three tips to get the most out of trade show marketing.

1. Make sure the booth fits the brand. The display booth needs to be built as an extension of your brand. Cost should be a consideration, of course, but remember that you are carrying your brand with the booth.

2. Use your display booth more like a billboard and less like a brochure. A quick marketing message will attract people better who will then proceed to pick up a brochure and ask for more information.

3. The booth workers are just as important as the display itself. Those who know the product well and are engaging and friendly with the customers are the best to market your brand.

Listen to the full broadcast on our iTunes Podcast Marketing Watch.

Feel free to contact us; we welcome ideas and feedback from our audience.