Altyrian View

For all of the talk about new media like iTunes and YouTube taking us away from the television, it seems that Nielsen has found the exact opposite: Time spent watching television is on the rise. According to this article on AdvertisingAge.com, TV viewing is up 3 minutes a day to an average of 8 hours 14 minutes per household. Add to that, teens averages are also on the rise so it’s not just us old folks watching more TV. So if YouTube is on the rise and iTunes is selling more movies and videos than ever and TV viewing is on the rise, where is the extra time coming from? How has television done it?

I’m guessing that the majority of the world does not sit on their sofa, surfing the ‘Net using a wireless laptop like I do. So, here are 3 things that networks have done to secure their place in our living rooms.

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Kami Huyse, APR, has announced that there will be a meeting of public relations professionals in Second Life tomorrow, September 14 at 4 p.m. EST. I’m really excited that there is a communicator’s group that meets in the afternoon, and it should be fun to meet other PR people from around the country while sitting at my desk. Here are the details:

What: Second Life Second Thursday Worldwide
Where: Comms Café in Second Life
You can find the café by logging on to the Second Life client, hitting the search button, entering “Comms Café” and then teleporting there.
When: Thursday September 14, 2006 (Friday in Australia and India)
Time: 3 p.m. Central Time U.S., and 20:00 GMT

Look for me tomorrow. I’m JohnT Randall in SL.

Our good friend Fard Johnmar (interviewed in Altyrian View Podcast #11) has sent me an email about an ebook that he’s just published. I just got the email this morning so I haven’t had a chance to read it yet, but I’m sure that it’ll be a good read for healthcare PR professionals.

Once you’ve read it, stop by and let everyone know what you think….

From my days at a Web site development company, I learned one thing: Everyone hates their Web site host. Period. No matter how well you host a Web site, it will eventually go down for a bit. I enjoy seeing how companies handle Web site downtime, and I think that YouTube handles it like a champ. This is from their homepage during some downtime tonight:

OK. We admit it. We’re fixing stuff, but we’ll be up soon.
In the meantime, please enjoy a layman’s explanation of our website…