April 2007


Forgive the interruption from my normal marking / PR / advertising blog content for this job announcement.

Altyris is looking for an account assistant. We are looking for someone (probably 3 years of experience or less) who is detail oriented and very competent with project management. A degree in PR / marketing / advertising is preferred. In a perfect world, this person would work directly with clients, do a little writing and be involved in meeting people in our community. Send resumes to john.mims@altyris.com.

It was a presidential gaffe nearly averted. As a matter of fact, no one would have even noticed had it not been for an “off the record” comment made by Credit Ford Motor Co. CEO Alan Mulally. I relay this story from the Detroit News not to make a political statement (even if there is one) but to illustrate a point that we need to remember every single day. Kids, this is a great reminder that nothing is off the record.

While showing off a plug-in hybrid car to the president, Mulally noticed that someone had left the electrical cord at the fuel tank and not where the electricity is plugged in.

“I just thought, ‘Oh my goodness!’ So, I started walking faster, and the President walked faster and he got to the cord before I did. I violated all the protocols. I touched the President. I grabbed his arm and I moved him up to the front,” Mulally said. “I wanted the president to make sure he plugged into the electricity, not into the hydrogen. This is all off the record, right?”

If you caught last night’s episode of The Office on NBC, you saw that Michael used Wikipedia to learn some negotiation tactics. Although he used them incorrectly, most of the tactics mentioned on the show were indeed on the Wikipedia entry. For kicks, I surfed over to the Wikipedia entry on negotiation to see how “accurate” the Office was in its Wikipedia information. I was also curious to see if someone had updated the entry to cite the Office. The bigger question: What happens when millions of people are “pointed” to a social media tool where they theoretically have the ability to change the information there. Would Office “vandals” come to change the entry to pay homage to their favorite TV show? Would those with less than pure agendas use the tool to change the entry at a time when they knew that lots of people were sure to be visiting?

As a side note, I’m a huge advocate for Wikipedia. It’s a great way to find information about nearly any topic imaginable. It’s rare that I find information that is completely false, and according to studies, my experience is the norm. Back to my point…

So I go over to the entry on negotiation and find that it’s been locked down. No one who is a new user or unregistered user can update the entry for a few days. So, for now, the entry is “safe.”

We’re back! Discussions about recording the podcast live in Second Life, YouTube and politics, Circuit City and how not to fire people, the rise of Internet advertising and Second Life milestones.

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