You are in a big meeting, and your phone rings. Do you answer it? You talking to a friend that you haven’t seen in years. Do you answer a call, or let it go to voicemail?
If you are on live TV, you might think that you would ignore a cell phone call. This anchor, however, chose to take the call. The next morning (after she saw herself on YouTube, no doubt), she explained that she took the call because she was working on a big story. Kinda funny all the same…
February 2008
Monthly Archive
Sat 9 Feb 2008
Anchor Answers Phone During Live Newscast
Posted by John T. Mims, APR under mediaNo Comments | Trackback
Fri 8 Feb 2008
During my presentations about social media, I’ve had many people ask me, “What is RSS (Really Simple Syndication)?” That’s a hard question to answer. Fortunately, Ed Lee has come up with a great analogy:
Your Web content is like water in a lake. Lots of people want it, and you want them to have it. They want to drink it, swim in it and play water polo in it.
But to get it, they need to visit the lake, fill their buckets and then go back to their homes to use it.
RSS enables your audience to create a stream from your lake(where the content is) to their home (where they need the content).
Follow this link to read Ed’s full article about RSS.
Wed 6 Feb 2008
Remember in the olden days (10 years ago), if you missed a Super Bowl ad, you really missed it. Scores of people watched the Super Bowl just for the advertising. Today, the ads live on MySpace, MSNBC, AOL, YouTube and Spike. As a matter of fact, this article from Bulldog Reporter talks about companies that bank not only on the eyes during the Super Bowl but also on the eyes the next morning.
While I agree that this is true, not just any ad will make it into overtime (couldn’t resist). At the very least, the ad has to be creative, unique and (in most cases) very funny.
Personally, I thought this year was an off year for Super Bowl advertising. I didn’t see any ads that I have wanted to watch over and over again (ok, maybe this one). Don’t get me wrong, there were some good ads, but just nothing amazing. It looks like I’m not the only one. On Wednesday morning, only a few ads have been viewed on YouTube more than 500,000. Most ads have been viewed about 250,000. That’s not bad for a “free” placement, but I doubt marketers are excited such a low-scoring after party.
Mon 4 Feb 2008
Who says you have to advertise during the Super Bowl to score a big audience. Great ad. As of 3p EST on Monday afternoon, it has about 2,500 views. It’ll be interesting to see how many views it has this time tomorrow.
Hat tip to Joseph Jaffe for this one.
