During my presentations about social media, I’ve had many people ask me, “What is RSS (Really Simple Syndication)?” That’s a hard question to answer. Fortunately, Ed Lee has come up with a great analogy:

Your Web content is like water in a lake. Lots of people want it, and you want them to have it. They want to drink it, swim in it and play water polo in it.

But to get it, they need to visit the lake, fill their buckets and then go back to their homes to use it.

RSS enables your audience to create a stream from your lake(where the content is) to their home (where they need the content).

Follow this link to read Ed’s full article about RSS.