Wed 14 May 2008
Congratulations, Celebrex, you have created the worst television commercial ever. More discussion after the break.
So you’ve probably heard that Celebrex almost got pulled from the market because it was causing heart problems. Their response: Hey, any of these drugs can kill you - including ours.
They have created an ad that is so confusing and so difficult to look at that it is worthless in terms of marketing, in terms of advertising, in terms of PR. I have never seen an ad this bad, and it runs for an eternity.
If you have something nice to say about this ad, please comment. Perhaps I’m missing something (it is the end of the day after all). Unless I hear differently, this is officially the worst television commercial ever.
May 28th, 2008 at 11:45 am Eth
John, you may very well be right. When I saw the headline, “Worst TV Commercial Ever,” naturally—as someone also in the business of advertising—I thought I had a better candidate. I’ve been watching bad commercials for decades. But this Celebrex commercial is mind-numbing. No matter how hard I tried, I couldn’t keep my concentration focused on its stultifying message.
While I’ve got your attention, let me just say that we had an intern here once named Denise Anetrella, whom I believe is now in your employ. She’s great, as you surely know by now. Good hire!
May 28th, 2008 at 3:35 pm Eth
Yes, Michael, Denise has fit in very well!
As far as the spot goes, I’m still in awe every time that I see it. What makes me sick is how much money they paid someone to produce that pile.