Altyrian View

Ever want to know the secrets of media buying? John has a sit-down with a former media sales rep. VIDEO VERSION
Watch part one here, and then visit YouTube for part 2.

Ever want to know the secrets of media buying? John has a sit-down with a former media sales rep. AUDIO VERSION

As always, we want your feedback. You can send audio comments or email comments to our feedback email.

Discussions about Strategy Tavern, top 10 issues on marketers’ minds, the Virtual World Conference, low tech at the grocery store, television viewing habits, Lamborghini on iTunes, “beeping” four-letter words in ads, user generated content and how it is affecting politics in 2008 and Twitter.

As always, we want your feedback. You can send audio comments or email comments to our feedback email.

Yesterday I picked up a really sweet Flip Ultra camcorder. Try it out, I created the quick behind the scenes look at the prep for Altyrian View. You can watch the video below, and be on the lookout for a new podcast episode later this afternoon.

Discussions about Apple’s iPhone marketing, Joseph Jaffe trades an iPhone for sponsorship, Second Life’s exodus and Leo Burnett’s Simpsons Movie idea.

As always, we want your feedback. You can send audio comments or email comments to our feedback email.

The latest trends on podcast listeners, more debate on the Nikon blogger campaign, the NCAA rules on blogging during sporting events, ghost blogging and an interview with C. C. Chapman about Crayon and Coke in Second Life.

As always, we want your feedback. You can send audio comments or email comments to our feedback email.

We’re back! Discussions about recording the podcast live in Second Life, YouTube and politics, Circuit City and how not to fire people, the rise of Internet advertising and Second Life milestones.

As always, we want your feedback. You can send audio comments or email comments to our feedback email.

MPG Research gives a glimpse into the future of television, Sling Media offers more place-shifting options, Agency.com pitches Subway with a viral video, 6 signs that a video is viral and an interview with Sibley Verbeck of the Electric Sheep Company.

As always, we want your feedback. You can send audio comments or email comments to our feedback email.

Is podcasting a viable marketing tool? The answer might seem obvious you and me, but many companies just don’t see it. Even when it fits perfectly in their marketing strategy, lots of companies are unwilling to move into podcasting. John Havens has written a great post on Adotas about this, and he gives some good reasons to podcast that every corporate marketer should be aware of. 

In addition to his reasons though, I would like to add this: podcasting provides a powerful, simple and cost-effective way to pull customers to our message.

Here’s why this is so important. We all know that marketing is changing, and it will change even more as technology moves forward. It’s becoming more and more difficult to push our message to customers because our customers are filtering out more and more of what comes at them. So, instead we need to get our customer to come to us - in effect, we have to pull them to our marketing message. (John Hagal gave a great presentation on this at the 2006 Innovative Marketing Conference - you can hear it on the For Immediate Release site).

So how do we pull customers to our message? By giving them interesting and relevant content - content that they want to receive, that they will actually seek out and spend time with. Of course, this content can be created and made available in different ways - print, radio, TV, Internet, you name it. But one of the least expensive and most effective ways happens to be… (drum roll here)… podcasting. Eventually, even the most unwilling companies will come to understand this. The trick is to help them grasp it sooner rather than later.

Relay for Life raises $40k in Second Life, TiVo gives advertisers more viewer data, Coke opens some night clubs, Jeep launches jeepcompasskaraoke.com and John interviews Fard Johnmar about Jupiter Research.

4:20 Relay for Life raises $40k in Second Life
6:56 TiVo gives advertisers more viewer data
8:56 Coke opens some night clubs
10:43 Jeep launches jeepcompasskaraoke.com
13:40 John interviews Fard Johnmar about Jupiter Research

As always, we want your feedback. You can send audio comments or email comments to our feedback email.